THE DILEMMA
In the field of photography there is an evergreen dilemma about the appropriateness of the gesture of entitling the photos. Always when we come across this question it seems that we are dealing with two major opposite standpoints: First, which insist on the belief that entitling a photo is a necessairy part of photographic process and second, which insist on the belief that entitling a photo is a despotic abolition of viewer’s freedom to interpret the visual content of the frame.
THE FUNCTION OF THE TITLE
Before we try to resolve this dilemma, we must somehow reveal the basic function of a title. But before we do that we must agree on the ontological status of an image, which may somehow be problematic to all of those, who believe that photo as a container of light is reality representative. As soon as we agree that a photo is a sum of very different dimensions: physical, physiological, psychological, cultural, political and semantic, the definition of the function of the title becomes less hazy. Talking about a title of a photo focus us on the semantic level of the photo which is crucial for its meaning-sense, for its existence as a loquacious thing. Without language and its central category i.e. meaning-sense any kind of condensation of the light would be — at least for a human spectator — meaningless. To find — this means to produce — the meaning of a photo, spectator need to apply basic element of semantic order. That is special kind of weft which assigns specific chain of signifiers to a specific amount of light and transform it into a loquacious entity. We call this weft title. A title is the point of semantic unity of the signifiers, which cross the record of light and synthesize it in the meaningful totality.
TITLE WITHOUT A TITLE
As we have found out photos without titles do not exist. Even when the light containing frame does not have a fixed title, each spectator needs at least implicit one to change a specific amount of light into something meaningful. We may accede to single photo from different perspectives: historical, political, social, psychological, philosophical etc., but we always need a starting point of our interpretation. It is true that non discursive perception of a photo may precede the reading, but as soon as a spectator wants to understand the shapes and amount of light in means of sense, title as a primary, lead signifier needs to be applied. Titles may change simultaneously, but they always exist. Sometimes titles exist just as a hidden semantic crutches, which help us on the intellectual promenade through enigmas of single cadre of light.
SETTING A TITLE IS AN ARTISTIC RIGHT
Although a photographer isn’t the sole author of the photo, he has the right to entitle his capture of light. Without freedom to entitle his photos, photographer would be deprived for the basic right of being spectator of his own work. Every spectator has the right to entitle and interpret a photo as he likes, and so has a photographer. Considering this conclusions we have found the standpoint which insist on the belief that entitling the photo is a despotic abolition of viewer’s freedom to interpretate the visual content of the frame non-pertinent. Besides the photographer’s right to fix the possible readings of the captured light with the title, every spectator — even a photographer himself — has the right to reject any kind of semantic prejudices, which would limit his possible interpretation.
THE TRUE DECEPTION OF THE TITLES
We have seen that photos without titles are meaningless. Moreover, without titles, i.e. primordial signifiers, photos as independent semantic entities do not exist. We believe that photos contain meaning, sense or message, but this is just the deceptive effect of titles, which precede our conception of the world. Photos as we comprehend them are words-things, both at the same time. Photography is word and the thing simultaneously. Light as it is recorded in a frame is meaningless. With its basic matrix of oppositions it is just subtile fibre on which different categories of language stick. Nevertheless, we may wish to treat photos as mere physical objects, but they always echoe our linguistic production of the world.
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